Mylk with a Y: A Real-Time Drama

blue mylk

Mylk with a Y. So edgy. So modern. So elusive! What is it, exactly?

To find out, we’re going to go on this journey together. I don’t yet know what it is, but I’m about to Google it. First…I take you back. It was the summer of 2020, COVID was rampant, and my husband and I escaped to Aspen with our dogs….

When I first spotted Mylk, I believe I was in the world-renowned ski destination with husband, Corey. We were at a juice bar (JUS) in the downtown area, and one of their products with a creamy light pink color had the word “Mylk” in the name. I assumed it was a word that JUS had trademarked for one of their most healthiest of bevvies, and moved along.

But then, I kept seeing it. Mylk with a Y here, mylk with a Y there. I tried this Sakara meal plan for a few days last year, and one of their breakfasts featured a strawberry mylk. Then, recently, a friend informed me that Daily Harvest sells their own concentrated, frozen mylk. At this point, I was starting to sense that Mylk with a Y is super healthy – only super-ist of foods earn the honor to don that moniker.

My intrigue culminated a few weeks prior to writing this post. We were staying at an Airbnb in Park Slope, Brooklyn, biding our time until our apartment lease started, when I visited a modern juice and coffee bar just outside our front door, called Lively (not the Blake version). They had mylk with a y, but a creamy, baby blue version. And now I’m thinking…mylk with a y can be blue?! What kind of health food voodoo is this?!

I finally googled it. Just now. Urban Dictionary describes “Mylk” as “An alternatively spelled word used to describe plant derived “milks”, like from soy, almonds, coconuts, peanuts, cashew, hemp, sesame, etc.”

That’s IT?! It’s a word that encapsulates the entire vegan milk market?

Well, now I feel silly.

Perhaps this post can still teach you, the reader, SOMETHING. Like, how did Lively turn their mylk blue? Just googled it, and it’s due to a blue-green algae that’s rich in the antioxidant physcocyanin (Notice the word “cyan” in “physcocyanin”? Designer-speak for highlighter blue.) Good to know! Thank you for going on this word journey with me.

Invasion of the Dramatic Shadows

(Yes, I wrote the title of this blog to sound like a Harry Potter Book.) 

I spend hours of my week, perusing Pinterest. It’s my absolute favorite method of social media, and I’m not even being social (which says something about my personality). I glean much of my knowledge of trends by what I see on Pinterest. Lately, I’ve been especially taken by dramatic shadows, a micro-trend that I started noticing in mid-2019.

Back in 2019, this trend started with photography – objects artfully spread across a backdrop, with vivid colors and intense shadows at interesting angles. I’ve provided some examples below for your viewing pleasure.

From right to left, photos by Alinne Marst, Unknown, and The Prop Dispensary.

Graphic design soon realized that Photography can’t have ALL the fun. Soon, this trend began bleeding into packaging design and its subsequent product mockup imagery.

To be a designer these days, you need to be clever. This Optimist packaging, alone, is striking all by itself – the giant “O” logo; the “A-Okay” hand symbol as their “mark”; the curved type around the logo; using only two, bold colors; the stream coming off the “O” with the reversed pattern. But their product images are clever. Really clever. They’ve used the technique of a dramatic shadow, and made the shadow mirror the same position and angle as the shadow coming off of the “O” in the packaging. It’s shadow inception!

The Optimist brand and packaging were designed by Galya Akhmetzyanova and Pavla Chuykina

In B.T.R. Bar Brand’s product imagery, you see the same effect. They used a shadow in their design, coming off of the “B. T. R.”. And then they’ve mirrored that shadow in the product images. This shadow is designed to look unrealistic, as they’ve used the same background color in their packaging, as the color of the shadow. But the technique is the same. (And you can even see this shadow applied to the cherries in the bottom left.)

The Dramatic Shadow effect does a good job at conveying movement, which can be difficult for something as static as a vector image.

The B.T.R. brand and packaging were designed by Riser.

Last but not least, I decided last summer to use this technique in my own product mockup imagery for the portfolio on my website! I love how it provides a uniform look to all of my projects. The trick, though, is to balance uniformity with unexpectedness. Too much of a good thing is never good, so I sprinkled in some live photography as well.

Here are a few examples of how I used this technique in my own work. Enjoy!

Make No Mystique – How Astrology’s Influence Has Spread Like Omicron

ASTROLOGY LESSON TIME: Let’s go back to late 2012 – remember when there was talk of the world ending on 12/21/12 because that date marked the end of the Mayan calendar? I realized recently that 12/21/12 had significance for another major reason – on this date, the Earth’s vernal equinox officially passed from Pisces into the Aquarius constellation, marking the “Age of Aquarius”.

Recently, there’s been a SIGNIFICANT rise in astrological interest. These days, knowing your birth horoscope (sun sign) is not enough – the average Gen Z-er can also recite their moon and rising sign, and [Surprise!], there is also a “sign” for each planet, further fueling our desire to understand ourselves and what makes us unique from one another.

Whether you’ve jumped on the astrology train or not, one thing is certain – it’s impact spreads further than the Co-Star app. Astrology has begun to influence graphic design in a big way.

First and foremost are mystical fonts. Gone are the days of the traditional Garamond and Times New Roman. We’ve tossed those aside for more interesting serif fonts, such as Etoile and Voyage, that feature more dangerous curves and dramatic transitions in stroke weight, as if the characters were inked with a long-tipped calligraphy pen. These fonts have a mystical feel about them, like you’d expect to find them in an 1800’s-style apothecary shop, labeling potions and elixirs.

Above are examples of the fonts Etoile and Voyage.

Take this graphic trend one step further, and you’ve got a defined packaging design style, accepted by:

  • thin-lined, one-color illustrations of hands, suns, moons, botanicals, and animals
  • use of arch-like shapes
  • small tertiary text that’s utilized almost as a background texture or border
  • intricate frames bordering the principal display panel, oftentimes with tiny detailing

I’ve attached some of my favorite examples from the Packaging Inspo Style Category: Mystical. Find me on Pinterest for more clips of Mystical packaging designs! @goldsparkdesign

Examples above are by Peter Francis Laxalt, Hype Group, and Magpie Studio.

The Big, Bold, and Simple

When thinking about my year-end blog, I knew I wanted to write about the past year’s biggest trends in packaging design. But one trend stood out far and above the rest, so it feels more intuitive to focus on just the one.

This trend came about as a response to ecommerce, which is why I don’t see it exiting any time soon. And now with COVID, people are shopping online even more so than before, making this trend a lasting one, at least for the time being.

What I’m referring to is big, bold, and simple design.

Works by Stamp – World Brand Design Society, Alessandro Laezza, and Unknown

Think about it – when you’re scrolling Amazon (or your favorite retailer) on your phone, you’re looking at images that are about 1”x1”. At that size, you’re not going to see small details and romance copy. And with how cluttered our world already feels in terms of advertising, clear and concise rule.

But what does this mean for designers? Does this make packaging designers more obsolete, since design is getting simpler?

Quite the contrary, in my opinion. Just because packaging design is simpler, that doesn’t mean that designing it is. In fact, simple design can sometimes be more difficult. That’s because each element needs to be cleverly chosen, and with less elements telling the story of the brand, you have to choose those elements even more wisely.

I’m going to end with a few more designs that exemplify the big, bold, and simple design phenomenon. I look forward to seeing more of this trend in 2022!

Works by Edgar Bak, Studio Amber, and Snask
Cover work done by OTRO Design

The Obsession

My blog isn’t a latin placeholder anymore! Time to pop the champagne.

Blair and Serena in The Hamptons

I don’t know when the obsession started, I just know when it culminated into the idea for this blog – about two years ago, I was on Season 2 of Gossip Girl for the fourth time, diligently studying the fashion of each and every episode, when I thought “what about the fashion says 2008 and not 2017?” Other than Serena’s hobo purses, most of what they wear would still be relevant today, almost a decade after the show was filmed.

That led me to think about the 2000’s. Society has a clear picture of the 50’s, 60’s, 70’s, 80’s, and 90’s, but what styles defined the 2000’s? I started reading up on it extensibly – my entire high school and college careers were in the 2000’s, so this should all come flooding back to me. I’ll explain my findings in a different post, but the excitement I had while looking up “2000’s trucker hats” was it – I must explore this obsession with trends. And blogging about it was the best solution I could think of.

The pinnacle of Art Deco.

In 2008, I was a Senior, enrolled in Iowa State University’s Graphic Design program. During my last semester, I was required to take a course in Graphic Design History. One of the assignments in this class was to read The Great Gatsby.

Once the entire class had read the book, we engaged in a classroom discussion on the icons in the book, and how each object had meaning. The light across the water wasn’t just a light – it was a beacon, calling out for Daisy to find her long lost lover.

We also dissected the 20’s – flapper style, and how it came to be. This was a turning point for me, in how I thought about everything. All elements that define our lives are a collage of the times – what we wear, where we live, what we eat. Also, how our interiors look, our hairstyles, how we take our coffee, where we vacation, what we’re named, how we name our kids – these “trends” are all influencers and are all brought on by influence, like scalloped potatoes – overlapping and being overlapped simultaneously, a mosh posh of influence. (We were about to eat Thanksgiving dinner when I first wrote this, hence the scalloped potatoes reference.)

Trends wouldn’t exist without Group Think, and that Group Think spreads like a disease (a happy disease, in most cases), often beginning on the coasts of the US and moving inward. And you can tell when you’re about to get infected. It might start with your favorite social media celebrity, pushing their new favorite makeup brand. Then slowly, your friends start talking about it, and before you know it, you’re ordering Glossier’s Boy Brow and penciling in your brows to get that fierce caterpillar look.

Throughout the life of this blog, I hope to explore everything related to trends (so, everything there is), not just for the sake of being trendy, but more like a grad student’s dissertation – understanding what they are, when they were prominent, how they were popular and why they became popular. And if you’re thinking, what does this have to do with designing food labels? My answer: everything. I’ll get to that at some point…

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